Entrepreneurship

“Make history or be a part of it” / Phil Knight

[TADA / SOCAR]

TADA, a phenomenal ride-hailing service based on South Korea, which gathered 1.7 M users and created 20 K driver jobs in just one year from the launch. Though legally vindicated, the business suffered disruptions due to biased legislation by the National Assembly. The story has been made as a documentary on Netflix.

SOCAR, the No.1 ride-sharing company based on both South Korea and Malaysia, also once was the mother company of TADA. SOCAR occupies over 75% of market share, and has own fundamental with its 7.0 M user base. Now it is publicly listed in the KOSDAQ.

TADA / SOCAR

(2019.10 ~ 2021.02) Business Development and Strategic Planning

Mobility is essential to human life. The mission of TADA / SOCAR is to make everyone’s transportation more convenient and ultimately shift the paradigm of vehicle ownership to vehicle sharing. Potential competitors of TADA / SOCAR would be automobile manufacturers.

While working here, I contributed to some notable partnerships with Naver, Hyundai Card, VISA, and Volkswagen (See below). Afterwards, I contributed to the restructuring of new business of SOCAR (long-term and P2P sharing) and the planning of medium-to-long term strategies, including IVI (In-vehicle Infortainment).

[Key Partnership Achievements]

[Volkswagen] Strategic collaboration for promoting Volkswagen’s new model (Jetta) based on the sharing platform of SOCAR (2021.01)
[Hyundai Card] Planning strategic collaboration for SOCAR PLCC (Private Labeled Credit Card including exclusive benefits) (2021.01)
[Naver] Introduction of NaverPay in SOCAR with joint marketing promotion (2020.09)
[VISA APAC] Joint marketing and strategic collaboration with TADA (2020.06)
[KB Card] Joint marketing with SOCAR (2020.05)
[Shinhan Card] Joint marketing with TADA (2019.03)
[DAICHI] Collaborative planning and beta testing of a new TADA product for infants (2019.02)
[KLOOK] Sales partnership with TADA for foreign visitors (2018.12)

(2018.11 ~ 2019.09) TADA Ride Reservation Product Setup

I contributed to comprehensive aspects throughout planning, operation, and partnership of TADA AIR, and TADA PRIVATE from the scratch, each of which is service for airport transportation, and service for hourly rental for some special occasions like golf, weddings, and tourism, respectively. Afterwards, I contributed to the enhancement of operating systems and processes with optimization of backend logics based on data analysis.

TADA AIR / PRIVATE

This was my first project after joining TADA / SOCAR. Together with Elecle, now has become an affiliate of SOCAR, we carried out a project to test a MVP of E-scooter sharing service in SNU campus. We were responsible for buying and importing the devices, business planning, and operations. We conducted the actual service for approximately two months with over 100 devices and received very positive user feedback.

Elecle in SNU

[B.S. @ SNU]

SNU(Seoul National University) is regarded as the best university in South Korea, whose alumni are known to be strongly competent and responsible for our society.

(2017.03 ~ 2018.04) SNU Business & Leadership Academic Club N-CEO

N-CEO is a group of individuals who aspire to become the next generation of global leaders. From its day 1 to the present, all members deeply empathize with N-CEO’s four core values (Dream, Leadership, Responsibility, Trust & Support) and strive to practice them in their life. Through activities such as joint projects with companies such as Hyundai Motor, WeMakePrice, Fursys, and K-Bank, we cultivated the basics of entrepreneurship.